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Funder Profile Brief — You get a sourced profile of one grant funder: giving history, award sizes, recent grantees, priorities, application process, and how to tailor your pitch.

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Funder Profile Brief

Funder name: Robert Wood Johnson Foundation

Your cause or program: rural youth mental health

Your organization, location and ask size (optional): Small 501(c)(3) in eastern Kentucky, $1.2M budget, seeking $150K over two years

Robert Wood Johnson Foundation: Funder Profile for Rural Youth Mental Health (Fit: Poor for a Direct Ask)

Funder identified: Robert Wood Johnson Foundation (RWJF), Princeton, NJ, EIN 22-6029397, a private grantmaking foundation and 501(c)(3) (ProPublica Nonprofit Explorer). Interpretation: "rural youth mental health" is read as youth-focused behavioral health programming in rural eastern Kentucky; no RWJF funding area uses that exact phrase.

Bottom line: Do not plan around a $150K direct ask. RWJF says it does not accept unsolicited proposals and awards most grants through requests or calls for proposals (RWJF FAQs, page dated 28 Sep 2026). I found no open call matching rural youth mental health. Treat RWJF as a watch-and-position target, not a near-term application.

1. Snapshot

Item Finding Source
Type Private foundation, Form 990-PF filer ProPublica
Net assets $12,486,124,639 (FY ending Dec 2024); $12,746,303,411 (FY2023) ProPublica
Annual giving proxy Charitable disbursements: $791,042,244 (FY2024), $697,185,307 (FY2023), $705,340,693 (FY2022). This is the 990-PF line, not a grants-paid total, and may include administrative items. ProPublica
Geography National in scope (my inference from its open calls); the site navigation also has a separate New Jersey page (not reviewed). RWJF Focus Areas
Unsolicited proposals No. RWJF FAQs

The FY2024 filing is the latest ProPublica showed, so none of the figures are dated by more than two fiscal years.

2. Priorities and exclusions

RWJF organizes work into four focus areas, "each grounded in health equity": Transforming Health and Healthcare Systems, Healthy Communities, Healthy Children and Families, and Leadership for Better Health (RWJF Focus Areas). The Healthy Children and Families area lists two topics, Economic Inclusion for Family Wellbeing and Valuing Caregivers and Families. Neither names mental health or behavioral health (RWJF Focus Areas).

3. Award sizes

I could not build a reliable median. RWJF's awarded-grants database was not reachable in this run, and I confirmed only three prior awards of any relevance (section 4). Those three range from $50,000 to $525,000, so treat them as anecdotes, not a distribution.

The one current call I read gives a useful ceiling. It offered up to $8 million in total, about 20 awards, up to $500,000 per project, and terms up to 36 months (HERA call for proposals). Your $150K, two-year ask would sit inside that size range, but that call closed on 14 May 2026 and is a research program.

4. Recent relevant grantees

Only three confirmed awards touch Kentucky youth health. None is a rural youth mental health program in the strict sense, and the most recent is from 2021. I stopped at three rather than pad the table.

Grantee Amount Year Purpose Source
UK College of Nursing / Kentucky Nurses Action Coalition $50,000 2021 RWJF-AARP Nursing Innovation Award for school-nurse training to help prevent youth suicide in Kentucky UK College of Nursing
University of Kentucky Clinical Scholars team (Casey County) $525,000 About 2019 (page says posted "7 years ago"; no award date stated) Children's health education curriculum for ages 8 to 12 under the Clinical Scholars leadership program; not mental health SOAR
Kentucky Youth Advocates $100,000 2011 (two-year term) Roadmaps to Health Community Grant for state tax-credit advocacy; dated and not mental health Kentucky Youth Advocates

Pattern (inference): the Kentucky awards went to a university or statewide advocacy group, through a program or intermediary, not to a small direct-service nonprofit.

5. Process

6. Fit verdict: Poor for a direct ask now; Possible later through a partner

Factor Evidence Reading
Access No unsolicited proposals Blocks a direct $150K request
Priority match No mental health topic under the four focus areas Weak
Geography National, with Kentucky past grants Neutral to slightly positive
Award size $150K is within the size range of the one 2026 call I read (now closed) Neutral
Organization $1.2M-budget 501(c)(3) is a type RWJF funds Neutral

Inference: RWJF's current equity and systems-change framing suits a community-power or partnership pitch more than a standalone service program. These are recommendations to confirm against current guidelines, not a funding prediction.

7. Pitch-tailoring tips

  1. Use RWJF's equity language such as "health equity" and a fair opportunity to "live their healthiest life" (HERA call).
  2. Show a long community partnership. The 2026 research call required one of at least two years, with a community-based organization leader as a co-investigator (HERA call).
  3. Frame as systems change, not only services, since that call required work that "informs systems change" and "leads to actionable solutions" (HERA call).
  4. Consider joining a university or state coalition as the local partner, matching the Kentucky pattern in section 4 (inference).
  5. Match the funder's family and caregiver theme from the Healthy Children and Families area (RWJF Focus Areas).

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